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HP Offers Simpler, More Affordable, More Reliable Entry Storage for SMBs


Customers in this segment often rely on local IT resellers to recommend, and at times deploy and manage, the storage they need to meet their requirements. Many small and midsize businesses (SMBs) lack the financial and IT resources to implement the right storage to provide high availability for virtual infrastructure, manage rapid data growth and protect critical business information.

Built on the same proven HP MSA Storage technology that has been deployed more than 400,000 times worldwide, the new HP MSA 1040 Storage system delivers up to 50 percent higher performance than its predecessor at a 25 percent lower starting price.(1) This new generation of MSA makes it possible for more SMBs to access the resilient shared storage required for initiatives such as server virtualization. It also is the most affordable dual-controller storage system available worldwide from a major vendor.(2) 

Offering stress-free storage for SMBs

At its annual Global Partner Conference in Las Vegas, HP also unveiled the next-generation HP StoreEasy Storage family and enhancements to HP StoreOnce Backup systems. These updates give SMBs affordable and scalable ways to store, manage and protect increasing amounts of data without the need for special IT skills.

All of these solutions are available under the HP Simply StoreIT program, which is part of theHP Just Right IT comprehensive portfolio of products and solutions designed to help partners market, sell, design and deploy solutions to SMBs. These offerings are designed to accelerate the ability of HP channel partners to address customer challenges and pursue new revenue opportunities.

“Our mid-market and commercial customers need guidance throughout their IT evolution, and Insight now has the resources needed to advise our customers on what type of solution best fits their storage needs,” said Rita Azrak, senior product manager, Insight Canada—an HP channel partner. “With HP’s Simply StoreIT program we have seen a 22 percent increase in commercial storage sales in Q4FY13 alone.”